Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Turn website traffic into warm leads with the Website Visitor ID X-Ray Pixel app, available in the Semrush App Center.
Utilizing a super-pixel, the app works to identify the ID of your website visitors using cookies and third-party data partners.
All leads have opted in, partnered with the consumer data network, and visited your website, making them your warmest source for conversions!
No pop-ups or forms needed—automatically capture the first-party names and email addresses of people on your website without affecting the user journey.
Website Visitor ID X-Ray Pixel app captures and matches visitor data to an ID network and adds them to your leads.
What Can I Do with Website Visitor ID X-Ray Pixel App?
It takes just 90 seconds to install a simple
With it, you can:
- Discover their first and last names, verified email address, page visited, and referral source of 20% of your anonymous website visitors
- Grow your email list fast with qualified, interested visitors who’ve already been to your site
- Expand your ad retargeting audiences with contacts who visited your site and are interested in your brand
- Sync your website visitor contacts into Google Sheets, or any CRM
Turn 20% of Anonymous Visitors into Your Top Lead Generators—with Website Visitor ID X-Ray Pixel App
You worked hard to get traffic to your site. The Website Visitor ID X-Ray Pixel App tells you who they are.
