Semrush is a complete digital marketing platform with solutions for every marketing challenge and experience level. From finding the keywords your customers actually use to tracking competitors' strategies, Semrush helps you turn online opportunity into business growth.
Our flexible platform offers specialized toolkits that can work together or independently:
- SEO Toolkit: Find the issues holding your website back and get clear fixes to improve rankings
- Traffic & Market Toolkit: Track competitors, analyze markets, uncover growth opportunities
- Content Toolkit: Create content that both ranks and converts visitors
- Local Toolkit: Stand out in local search and drive more local leads or foot traffic
- AI Visibility Toolkit: Track and analyze your brand's visibility and sentiment across AI platforms like Google AI and ChatGPT
- Social Toolkit: Manage all your social accounts and measure real impact
- Advertising Toolkit: Build campaigns that deliver customers, not just clicks
- AI PR Toolkit: Run PR campaigns and grow media visibility using AI-powered tools
Note: Semrush One offers access to the SEO Toolkit and AI Visibility Toolkit in one subscription. See details here.
With varying subscription options for each toolkit, both solo marketers and enterprise teams can customize Semrush to their exact needs and budget. Start with the tools you need today, then scale up as your business grows.
Analyze competitors, find high-value keywords, track your rankings, and uncover technical issues holding your site back—along with clear fixes you can implement right away. When you take control of your SEO strategy with Semrush's SEO Toolkit, you'll spend less time guessing and more time driving qualified organic traffic that converts.
This toolkit has over 20 tools for the most common SEO workflows:
Competitive Research
Keyword Research
- Keyword Overview
- Keyword Magic Tool
- Keyword Strategy Builder
- Position Tracking
- Organic Traffic Insights
Link Building
On Page & Technical SEO
Content Ideas
Extras
Following the flow of this toolkit will help you cover all bases of your website's SEO.
Understand how any business performs online—and how it compares to the market. The Semrush Traffic & Market Toolkit combines traffic analysis, audience insights, benchmarking, and market trends in one streamlined view. Whether you're refining strategy, analyzing competitors, or exploring new opportunities, you'll get the trusted data you need to act with confidence.
You can now create long-form content that ranks—even if you’re not an SEO expert. Find relevant topic ideas, generate SEO-friendly articles and briefs, and optimize your content in real time. The top tools in the Content Toolkit include:
Give your local businesses the tools they need to boost your visibility in your area. The Semrush Local Toolkit makes it easy to handle things like optimizing your Google Business Profile, managing listings, keeping track of reviews, and showing up better on Google Maps from one place. When businesses take control of their presence with Semrush Local, they’re more likely to see more foot traffic thanks to stronger local search results.
Get Started with the AI Visibility Toolkit
Simplify all your social media tasks. No more juggling complicated workflows, multiple apps, or switching devices. With the Semrush Social Toolkit, planning your social calendar is easy. Schedule content in a few clicks and quickly see what performs best—all from one simple place.
Bring everything you need to manage paid advertising on Google and Meta into one platform. From uncovering competitor strategies and researching the right keywords to crafting ads with AI and fine-tuning results in real time. The Advertising Toolkit is built to streamline your paid advertising campaigns, allowing you to complete every step with just a few clicks.
Grow your media and AI visibility through earned press. The Semrush AI PR Toolkit helps you run successful PR campaigns, even if you have no prior experience. Find media outlets that LLMs trust in your niche, research contributing journalists, and use AI to create engaging emails and press releases that will catch their eye. You can also send pitches to journalists, automate follow-ups, track email performance, and monitor your coverage online.