Top Beauty & Cosmetics Websites in Belgium

Name: Top websites in Belgium (Beauty & Cosmetics)
Creator: Semrush
License: https://pridesem.1clkaccess.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Belgium, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

salonkee.be

557.38K

18.23%101.61K

81.77%455.77K

↑16.47%

↓27.75%

Direct

aroma-zone.com

493.77K

10.25%50.6K

89.75%443.16K

↑46.25%

↓15.18%

Direct

iciparisxl.be

473.84K

25.1%118.94K

74.9%354.9K

↑23.51%

↑1.6%

Direct

notino.be

376.58K

24.9%93.77K

75.1%282.81K

↑24.79%

↓4.54%

Direct

fragrantica.com

347.73K

20.4%70.92K

79.6%276.81K

↓13.51%

↑18.86%

Direct

yesstyle.com

326.74K

8.57%28.02K

91.43%298.72K

↑6.86%

↑29.49%

Direct

rituals.com

270.35K

21.52%58.18K

78.48%212.17K

↑13.4%

↓15.02%

Direct

di.be

205.51K

34.37%70.64K

65.63%134.87K

↓1.24%

↑3.29%

Direct

cultbeauty.com

188.53K

6.48%12.22K

93.52%176.3K

↑158.99%

↑20.8%

Direct

fragrantica.nl

160.36K

12.24%19.63K

87.76%140.73K

↑18.63%

↑112.36%

Direct

planity.com

157.17K

17.16%26.97K

82.84%130.21K

↑25.38%

↓9.61%

Direct

lookfantastic.com

148.97K

2.18%3.25K

97.82%145.72K

↑1,121.68%

↑15%

Direct

yves-rocher.be

133.65K

21.86%29.21K

78.14%104.44K

↓5.9%

↓41.09%

Direct

cosmeticary.com

127.56K

1.57%2.01K

98.43%125.55K

↑552.93%

↑263%

Search

parfumdreams.be

125.02K

14.82%18.53K

85.18%106.49K

↑132.96%

↑30.4%

Direct

elle.be

109.88K

16.89%18.56K

83.11%91.33K

↓16.99%

↓64.17%

Search

sephora.fr

107.5K

20.31%21.84K

79.69%85.66K

↑3.85%

↓5.77%

Direct

fragrantica.fr

102.41K

30.57%31.3K

69.43%71.1K

↓14.13%

↓15.32%

Direct

cynthia.nl

87.43K

2.46%2.15K

97.54%85.28K

↑5.62%

↓23.5%

Direct

hairdis.com

87.17K

4.69%4.09K

95.31%83.08K

↑71.47%

↓7.14%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Belgium on May 2026

As of May 2026, salonkee.be leads Beauty & Cosmetics in Belgium with 557.38K monthly visits. Its audience skews mobile-first (18.23% desktop / 18.23% mobile), and traffic is up month over month 16.47% and down year over year -27.75%. aroma-zone.com holds second with 493.77K visits and a mobile-leaning mix (10.25% desktop / 89.75% mobile), while iciparisxl.be ranks third with 473.84K visits.

Across the leaders, hergivenhair.com is the most mobile-first (100% of visits), whereas perfectcorp.com is the most desktop-reliant (87.46%). Momentum favors maybelline.nl in the latest month (50,505.63%), while ecco-verde.be shows the steepest pullback.

Acquisition patterns also differ: salonkee.be is driven primarily by search, salonkee.be by direct, and salonkee.be by referral; overall, 62 of the top 100 sites are direct-led, 31 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Belgium