Top Beauty & Cosmetics Websites in Germany

Name: Top websites in Germany (Beauty & Cosmetics)
Creator: Semrush
License: https://pridesem.1clkaccess.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Germany, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

douglas.de

4.34M

22.24%965.41K

77.76%3.37M

↓12.04%

↓2.8%

Direct

flaconi.de

3.09M

23.49%725.31K

76.51%2.36M

↓4.03%

↑9.2%

Direct

parfumo.de

3.08M

35.75%1.1M

64.25%1.98M

↑4.06%

↑2.97%

Direct

notino.de

1.3M

39.02%508.82K

60.98%795.26K

↓25.69%

↑3.37%

Direct

rituals.com

1.01M

15.08%151.79K

84.92%854.91K

↑3.23%

↑1.45%

Direct

treatwell.de

926.86K

30.13%279.31K

69.87%647.56K

↓11.05%

↑18.72%

Direct

sephora.de

868.37K

31.04%269.51K

68.96%598.86K

↓9.7%

↑41.66%

Direct

planity.com

800.31K

17.06%136.51K

82.94%663.8K

↓11.45%

↑78.01%

Direct

easycosmetic.de

779.98K

20.38%158.94K

79.62%621.05K

↑3.1%

↑20.08%

Direct

fragrantica.com

770.61K

34.4%265.06K

65.6%505.54K

↑8.73%

↑33.69%

Direct

parfumdreams.de

723.05K

26.65%192.7K

73.35%530.36K

↑3.08%

↓14.7%

Direct

fragrantica.de

652.03K

29.39%191.66K

70.61%460.37K

↓2.97%

↑53.14%

Direct

stylevana.com

625.32K

23.97%149.91K

76.03%475.41K

↓23.44%

↑2.39%

Direct

studiobookr.com

580.29K

11.39%66.1K

88.61%514.19K

↓19.64%

↑19.81%

Direct

parfum-zentrum.de

526.76K

40.71%214.42K

59.29%312.34K

↓11.07%

↑43.29%

Direct

yesstyle.com

521.71K

31.11%162.3K

68.89%359.4K

↓25.76%

↑4.07%

Direct

parfumgroup.de

454K

21.18%96.17K

78.82%357.83K

↑49.71%

↑15.88%

Direct

yves-rocher.de

406.63K

11.39%46.33K

88.61%360.3K

↓6.64%

↑13.74%

Direct

ringana.com

349.9K

17.62%61.65K

82.38%288.25K

↓3.27%

↓16.07%

Direct

hagel-shop.de

328.22K

20.52%67.35K

79.48%260.88K

↓2.92%

↓4.99%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Germany on May 2026

As of May 2026, douglas.de leads Beauty & Cosmetics in Germany with 4.34M monthly visits. Its audience skews mobile-first (22.24% desktop / 22.24% mobile), and traffic is down month over month -12.04% and down year over year -2.8%. flaconi.de holds second with 3.09M visits and a mobile-leaning mix (23.49% desktop / 76.51% mobile), while parfumo.de ranks third with 3.08M visits.

Across the leaders, moroccanoil.com is the most mobile-first (97.22% of visits), whereas tallink.com is the most desktop-reliant (84.02%). Momentum favors fiveskincare.de in the latest month (2,538.8%), while nichebeautylab.com shows the steepest pullback.

Acquisition patterns also differ: douglas.de is driven primarily by search, douglas.de by direct, and douglas.de by referral; overall, 83 of the top 100 sites are direct-led, 15 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Germany