Top Travel & Tourism Websites in Kenya

Name: Top websites in Kenya (Travel & Tourism)
Creator: Semrush
License: https://pridesem.1clkaccess.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Kenya, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

291.04K

67.98%197.86K

32.02%93.18K

↑10.79%

↑0.98%

Direct

tripadvisor.com

128.4K

63.71%81.8K

36.29%46.59K

↑33.98%

↓29.82%

Search

airbnb.com

123.26K

79.36%97.82K

20.64%25.45K

↑2.68%

↓7.97%

Direct

kenya-airways.com

112.62K

68.15%76.75K

31.85%35.87K

↑4.61%

↑1.79%

Direct

carnival.com

93.71K

21.74%20.37K

78.26%73.34K

↑568.23%

↑98.37%

Direct

flightradar24.com

70.21K

66.05%46.37K

33.95%23.83K

↓31.79%

↑15.61%

Direct

skyscanner.net

68.17K

55.92%38.12K

44.08%30.05K

↑3.69%

↑9.47%

Direct

worldtimebuddy.com

62.51K

91%56.89K

9%5.63K

↑19.39%

↓15.15%

Direct

immigration.go.ke

55.84K

90.05%50.29K

9.95%5.55K

↑4.21%

↓39.92%

Direct

rclctrac.com

53.55K

18%9.64K

82%43.91K

↑185.21%

↑84.57%

Referral

allcruisejobs.com

52.67K

45.56%24K

54.44%28.68K

↑95.7%

↑27.14%

Direct

ethiopianairlines.com

48.37K

62.98%30.47K

37.02%17.91K

↓5.8%

↑18.11%

Direct

myrclhome.com

44.73K

23.18%10.37K

76.82%34.36K

↑145.89%

↑112.92%

Referral

asaptickets.com

41.83K

100%41.83K

-

↑8.87%

↑47.6%

Direct

trip.com

38.23K

71.86%27.47K

28.14%10.76K

↓14.97%

↓14.44%

Direct

qatarairways.com

35.96K

68.54%24.65K

31.46%11.31K

↑7.65%

↑8.12%

Direct

travelandtourworld.com

34.19K

1.59%542

98.41%33.65K

↓40.47%

↑689.66%

Direct

buupass.com

33.3K

47.17%15.71K

52.83%17.59K

↑44.61%

↓57.63%

Search

accor.com

32.69K

38.9%12.72K

61.1%19.98K

↑109.31%

↓18.25%

Search

flysafarilink.com

32.19K

77.37%24.9K

22.63%7.28K

↑31.56%

↑64.04%

Search

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Key Insights on Top Travel & Tourism Websites in Kenya on April 2026

As of April 2026, booking.com leads Travel & Tourism in Kenya with 291.04K monthly visits. Its audience skews desktop-first (67.98% desktop / 67.98% mobile), and traffic is up month over month 10.79% and up year over year 0.98%. tripadvisor.com holds second with 128.4K visits and a desktop-leaning mix (63.71% desktop / 36.29% mobile), while airbnb.com ranks third with 123.26K visits.

Across the leaders, alongdustyroads.com is the most mobile-first (100% of visits), whereas asaptickets.com is the most desktop-reliant (100%). Momentum favors virginvoyages.com in the latest month (3,847.31%), while howdidido.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 81 of the top 100 sites are direct-led, 15 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Kenya