Top Travel & Tourism Websites in Pakistan

Name: Top websites in Pakistan (Travel & Tourism)
Creator: Semrush
License: https://pridesem.1clkaccess.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Pakistan, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.48M

14.08%349.17K

85.92%2.13M

↑195.8%

↑35.44%

Direct

airblue.com

1.02M

50.54%514.44K

49.46%503.47K

↓27.19%

↑38.93%

Direct

sastaticket.pk

641.77K

27.42%175.95K

72.58%465.82K

↓4.52%

↑18.58%

Direct

flightradar24.com

480.79K

16.79%80.7K

83.21%400.08K

↓39.92%

↑70.82%

Direct

piac.com.pk

343.46K

44.25%151.99K

55.75%191.46K

↓22.65%

↓6.19%

Direct

mongabay.com

308.06K

0.34%1.04K

99.66%307.02K

↓11%

↑1,482.79%

Direct

turkishairlines.com

305.47K

10.88%33.24K

89.12%272.23K

↓1.44%

↑278.81%

Direct

skyscanner.net

300.21K

20.27%60.86K

79.73%239.35K

↓17.49%

↑2.62%

Direct

tripadvisor.com

288.08K

40.36%116.26K

59.64%171.82K

↓24.5%

↓29.63%

Search

emirates.com

280.92K

28.72%80.68K

71.28%200.24K

↑7.22%

↓0.27%

Direct

flydubai.com

273.82K

57.25%156.77K

42.75%117.06K

↓36.38%

↑6.81%

Direct

airarabia.com

267.21K

54.08%144.51K

45.92%122.71K

↓39.49%

↑29.09%

Direct

trip.com

263.29K

39.68%104.47K

60.32%158.82K

↑15.83%

↑26.35%

Direct

flightaware.com

255.76K

24.21%61.93K

75.79%193.83K

↓8.7%

↑33.2%

Direct

qatarairways.com

252.6K

30.07%75.97K

69.93%176.64K

↓58%

↑53.65%

Direct

travelandtourworld.com

236.79K

1.03%2.43K

98.97%234.36K

↑20.35%

↑132.56%

Direct

yourparkingspace.co.uk

232.25K

1.22%2.84K

98.78%229.41K

↑501.61%

↑5,381.44%

Direct

airbnb.com

231.11K

60.7%140.28K

39.3%90.84K

↓21.57%

↑59.06%

Direct

americanexpress.com

201.4K

14.69%29.58K

85.31%171.82K

↑102.15%

↑38.53%

Direct

salamair.com

198.77K

36.3%72.15K

63.7%126.62K

↓15.89%

↑42.11%

Direct

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Key Insights on Top Travel & Tourism Websites in Pakistan on May 2026

As of May 2026, booking.com leads Travel & Tourism in Pakistan with 2.48M monthly visits. Its audience skews mobile-first (14.08% desktop / 14.08% mobile), and traffic is up month over month 195.8% and up year over year 35.44%. airblue.com holds second with 1.02M visits and a desktop-leaning mix (50.54% desktop / 49.46% mobile), while sastaticket.pk ranks third with 641.77K visits.

Across the leaders, johansens.com is the most mobile-first (100% of visits), whereas mn.co is the most desktop-reliant (100%). Momentum favors shanghaidisneyresort.com in the latest month (24,878.63%), while qatarvisacenter.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 82 of the top 100 sites are direct-led, 15 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Pakistan