Top Machinery Websites in New Zealand

Name: Top websites in New Zealand (Machinery)
Creator: Semrush
License: https://pridesem.1clkaccess.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Machinery Websites in New Zealand, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

number8.bid

123.05K

45.76%56.31K

54.24%66.74K

↓26.01%

↑72.59%

Direct

topmaq.co.nz

102.95K

30.17%31.06K

69.83%71.9K

↑5.52%

↓31.04%

Direct

rbauction.com.au

85.21K

0.47%401

99.53%84.81K

↑44,049.74%

↑32,314.98%

Direct

scissorlifttauranga.nz

47.68K

4.75%2.27K

95.25%45.42K

↑108.73%

↓19.78%

Direct

hirepool.co.nz

37.4K

79.69%29.81K

20.31%7.59K

↓42.68%

↓6.68%

Direct

stihlshop.co.nz

34.03K

74.84%25.47K

25.16%8.56K

↓7.97%

↓21.14%

Direct

kennardshire.co.nz

31.78K

50.2%15.95K

49.8%15.82K

↑10.41%

↓0.88%

Direct

modelbarn.co.nz

24.42K

2.23%545

97.77%23.88K

↑2,800.24%

↑73.13%

Direct

sesdirect.co.nz

23.56K

45.63%10.75K

54.37%12.81K

↑50.51%

↓12.6%

Search

hireways.co.nz

23.2K

4.07%944

95.93%22.26K

↑2,500.9%

↑124.29%

Direct

ozito.com.au

17.93K

2.24%401

97.76%17.53K

0%

↓58.19%

Direct

sprayers101.com

17.93K

-

100%17.93K

0%

↑1,300.67%

Direct

machinemart.co.uk

17.45K

-

100%17.45K

↓74.65%

↑7,643.61%

Direct

actionequipment.co.nz

17.21K

20.06%3.45K

79.94%13.76K

↑36.98%

↑130.23%

Direct

machineryhouse.co.nz

16.89K

67.15%11.34K

32.85%5.55K

↓21.82%

↓39.34%

Search

walker.com

16.87K

4.83%815

95.17%16.06K

0%

↓5.54%

Direct

plummercompressors.co.nz

16.83K

-

100%16.83K

0%

↑2,343.11%

Direct

mcl.net.nz

15.59K

-

100%15.59K

0%

↑454.91%

Search

husqvarna.com

15.11K

92.63%13.99K

7.37%1.11K

↑48.74%

↓16.88%

Direct

manheim.com.au

15.09K

63.24%9.54K

36.76%5.55K

↑52.23%

↓38.03%

Direct

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Key Insights on Top Machinery Websites in New Zealand on May 2026

As of May 2026, number8.bid leads Machinery in New Zealand with 123.05K monthly visits. Its audience skews mobile-first (45.76% desktop / 45.76% mobile), and traffic is down month over month -26.01% and up year over year 72.59%. topmaq.co.nz holds second with 102.95K visits and a mobile-leaning mix (30.17% desktop / 69.83% mobile), while rbauction.com.au ranks third with 85.21K visits.

Across the leaders, sprayers101.com is the most mobile-first (100% of visits), whereas scottmachinery.co.nz is the most desktop-reliant (100%). Momentum favors rbauction.com.au in the latest month (44,049.74%), while jacks.co.nz shows the steepest pullback.

Acquisition patterns also differ: number8.bid is driven primarily by search, number8.bid by direct, and number8.bid by referral; overall, 58 of the top 100 sites are direct-led, 40 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Machinery Websites in New Zealand