Top Sports Websites in New Zealand

Name: Top websites in New Zealand (Sports)
Creator: Semrush
License: https://pridesem.1clkaccess.store/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sports Websites in New Zealand, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nrl.com

2.69M

22.74%611.72K

77.26%2.08M

↑46.01%

↓9.26%

Direct

espncricinfo.com

2.65M

15.92%421.67K

84.08%2.23M

↑36.79%

↓12.44%

Direct

tab.co.nz

2.63M

29.37%773.56K

70.63%1.86M

↑38.62%

↓10.32%

Direct

skysports.com

1.39M

3.2%44.31K

96.8%1.34M

↑6.51%

↑119.64%

Direct

rugbypass.com

1.16M

2.9%33.59K

97.1%1.12M

↑18.1%

↓18.13%

Direct

sky.co.nz

1.11M

19.71%219.32K

80.29%893.64K

↑97.2%

↓11.15%

Direct

vipbox.lc

1.03M

0.27%2.82K

99.73%1.03M

↓61.18%

↓4.84%

Direct

espn.com

907.23K

29.39%266.63K

70.61%640.6K

↓7.06%

↓31.29%

Direct

newstalkzb.co.nz

776.83K

24.69%191.8K

75.31%585.03K

↑27.07%

↓0.58%

Direct

golf.co.nz

735.54K

18.78%138.11K

81.22%597.43K

↑11.65%

↑42.85%

Direct

strava.com

677.09K

24.71%167.34K

75.29%509.75K

↑112.28%

↑7.07%

Direct

chess.com

672.86K

75.8%510.02K

24.2%162.84K

↑14.74%

↓44.43%

Direct

skysportnow.co.nz

630.32K

70.05%441.57K

29.95%188.75K

↑10.99%

↓7.5%

Direct

loveracing.nz

575.53K

24.22%139.4K

75.78%436.13K

↑66.79%

↑55.54%

Direct

iplt20.com

486.4K

14.4%70.03K

85.6%416.37K

↓16.33%

↓15.69%

Direct

formula1.com

474.78K

58.82%279.28K

41.18%195.5K

↑150.43%

↑3.23%

Direct

vipbox1.com

437.04K

7.93%34.65K

92.07%402.4K

↑61.96%

↑61.37%

Search

flashscore.com

412.14K

22.55%92.95K

77.45%319.2K

↑177.5%

↑7.1%

Direct

racingnews365.com

404.59K

2.75%11.14K

97.25%393.44K

↑20.71%

↑178.59%

Direct

nba.com

360.6K

64.67%233.2K

35.33%127.41K

↓45.85%

↓15.65%

Direct

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Key Insights on Top Sports Websites in New Zealand on May 2026

As of May 2026, nrl.com leads Sports in New Zealand with 2.69M monthly visits. Its audience skews mobile-first (22.74% desktop / 22.74% mobile), and traffic is up month over month 46.01% and down year over year -9.26%. espncricinfo.com holds second with 2.65M visits and a mobile-leaning mix (15.92% desktop / 84.08% mobile), while tab.co.nz ranks third with 2.63M visits.

Across the leaders, afc-chat.co.uk is the most mobile-first (100% of visits), whereas fotmob.com is the most desktop-reliant (100%). Momentum favors rapha.cc in the latest month (12,739.43%), while enrolmy.com shows the steepest pullback.

Acquisition patterns also differ: nrl.com is driven primarily by search, nrl.com by direct, and nrl.com by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sports Websites in New Zealand